Amalfitana
Client retainer: Aug 2024 - Current
Food & Beverage
PHOTOGRAPHY
OVERVIEW
Tasked with revitalising Amalfitana’s brand, we worked to create a cohesive visual narrative that aligned with the restaurant’s identity. By building upon the existing brand guidelines, colours, and typography, we refined and elevated the brand’s visual direction into a more considered and consistent aesthetic.
Our approach focused on capturing the essence of the restaurant, highlighting the vibrant atmosphere, handcrafted pizzas, and the quality behind each menu item through thoughtful photography, videography, and design.
Alongside the branding refresh, we continue to manage Amalfitana’s social media presence through content planning, creative direction, and the design of promotional assets for seasonal campaigns and special offers.
Project Details
Art direction, Branding refresh, Graphic design, Photography, Videography, Social media strategy & management
Services
VIDEOGRAPHY
GRAPHIC DESIGN
For Amalfitana, our graphic design work extends across a range of physical and print assets including menu design, in venue posters, promotional materials, packaging, and signage.
A key project involved the collaboration between Amalfitana and THE MURRAY Hotel, where we developed a series of co-branded assets including custom pizza boxes, signage, and campaign collateral that balanced the identities of both brands while creating a cohesive visual experience.
Through thoughtful design, we ensure every touchpoint feels consistent with the brand’s character both online and in person.
