Originally established in Dubai, CRYO° expanded into Hong Kong, where we were brought on to develop a new art direction to elevate and refine the brand’s visual identity for a new market. While the brand is recognised internationally for its advanced cryotherapy equipment and wellness technology, the Hong Kong launch provided an opportunity to further develop a more premium, design led aesthetic. The creative direction was shaped to better resonate with local audiences, placing a stronger emphasis on luxury, wellness, and contemporary design, while reflecting the newly constructed space and in venue experience.

To support the launch, we developed and executed a targeted digital campaign rollout across social platforms and paid media channels, designed to build awareness ahead of opening and drive early engagement with the brand’s new Hong Kong audience. Since launch, we have continued to work closely with CRYO° on an ongoing basis, evolving campaign content, creating photography and video assets, designing promotional materials, and managing social media strategy and paid advertising to support seasonal initiatives and ongoing brand activity.