For Carlyle & Co., we were brought on to produce a social media campaign announcing and teasing the brand’s expansion into Central. The campaign focused on bringing the elevated experience, attention to detail, and refined atmosphere Carlyle & Co. is known for into a more convenient and accessible location, introducing the next chapter of the brand while maintaining its distinct identity.

Our role involved concepting, storyboarding, producing, and directing the entire campaign, creating a series of teaser posts, announcement content, and short films that built anticipation leading up to the launch. Through cinematic visuals and carefully considered storytelling, the campaign captured the sophistication of the brand while building excitement around the opening.