Corelle Pilates
Client project: Oct 2025 - Feb 2026
Fitness & Wellness
PHOTOGRAPHY
OVERVIEW
For Corelle’s launch into Hong Kong, a new art direction was developed that built upon the existing brand identity while introducing an aesthetic tailored to the local market. With a stronger emphasis on luxury and refinement, the visual direction was designed to reflect the newly constructed space while also encouraging a younger audience to engage with and experience the brand in a more contemporary way.
Alongside the creative development, a full digital marketing strategy was implemented to support the venue’s launch. This included the setup and management of Meta and Google advertising campaigns, working in sync with the social media rollout to build awareness, engagement, and anticipation around the opening.
Project Details
Creative direction, Art direction, Graphic design, Digital marketing, Photography, Videography, Social media strategy & management
Services
VIDEOGRAPHY
GRAPHIC DESIGN
Our graphic design work for Corelle focused on creating a cohesive visual identity across both digital and physical touchpoints. This included the design of promotional posters, flyers, social media cover photos, and campaign assets that aligned with the refreshed art direction of the brand.
Each design was created to feel modern, refined, and visually engaging, helping establish a strong and consistent presence throughout the launch campaign.
