For HAUS Coffee Club, a new café with a strong and distinct identity, we were brought on to develop the visual content and art direction for the brand’s launch and ongoing presence. Known for its edgy, design led atmosphere and “cool kids” following, the brand required content that reflected its aesthetic while still feeling approachable and engaging.

Our focus was on photography and videography that captured the character of the space, balancing a bold, editorial feel with moments of warmth, humour, and personality. While the visual direction leaned into the brand’s more edgy positioning, it was equally important that the content felt playful and inviting, reinforcing a brand personality that is confident, quirky, and genuinely welcoming.